The impact of new media technologies on the distribution of music.

The distribution of music has changed over the years. The world of music has become more diverse. A transformation is happening in the music industry that is having a bigger influence than when compact discs replaced vinyl records back in 1980s. This transformation is pushed by developments in technologies for compressing digital music that make it useful to circulate music over the Internet

The digital music transformation is already having an extensive influence on numerous industries. Many years will pass before the complete results are revealed, but even at this early phase, a lot of people are having benefits from opportunities generated as digital music takes form. New models of businesses are quickly developing and putting well-known companies under a lot of stress.

Because of the world of Internet, you don’t have to depend on the radio to listen to you favorite music, and you wont have to concern about sold out albums. The Internet give you access to a much broader collection of music, and you can listen music through various websites that allow you to listen first and then buy , such an example is Spotify. “Word of Mouth” is also a form of free advertising and maybe the most successful one.

Not only are the ordinary people like us get benefit from online music distribution but musicians as well as they have more control over their music. Thanks to MP3 and the Internet, Independent musicians and bands that don’t have record contracts from well known companies now have the approach to a universal delivery channel that offers them a much higher profit prospective.

“With digital distribution, any label can connect with customers either directly via their own website or by getting their music on external sites, which is good for independents but independent labels STILL need to be able to get into the physical shops (which can be a problem.” (Macy, 2009 : 231)

Music industry executives may worry about decreasing traditional sales, but some enterprising musicians and labels have planned new methods to sell music that give fans something different and something to collect, even when nowadays the music can be extremely copied for free.

As Mhoon says in the video we watched in the seminar of my “Media and new Technologies” module, It’s a message to the industry that If they can’t sell their music, they should sell something else, something unique.

References

Amy Macy (2009) ‘Music Distribution and Retail’ in Hepworth-Sawyer, Russ (ed.) From Demo to Delivery: The Process of Production, Burlington: Focal Press (chapter ten).

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